The Online Vs. Offline Debate

“Offline is old school…”

“Leads don’t work…”

“Online marketing lacks duplication…”

Have you been a part of the Online vs. Offline marketing debate?

It’s been going on for quite some time now and recently with a surprising trend back towards face to face.

If you think about it, the Internet has opened up a myriad of possibilities for people to do business online.  Technology is an amazing tool to leverage time and stay in contact.

But it doesn’t replace human contact offline.

Home-based business industry expert Tom Challan lays out a simple process incorporating online and offline methods where you can go to work right away and make money.

He talks about 3 simple things to get to the highest level of leverage, duplication and quality of prospects – ultimately getting yourself to a place of branding yourself, what Tom calls Level 3 prospecting or what other industry experts call attraction marketing.  But to get there, one needs to learn and practice new skills specific to home-based business prospecting.

Tom is the master in teaching people how to move through Level 1 and Level 2, the crawling and walking stages of these new skills.

In his newest training call dated April 8th, 2010, a doctor making enormous amounts of money in his profession called on Tom for help with his marketing.  What results from his talk with the doctor follows below…

Level 1 is the “whatever it takes” mindset.  Doing whatever it takes to have more prospects coming into your email, whether through warm market, social media (manually), picking up business cards.

If you had to survive this week, and the only thing you could eat to survive was fish, and you could only pick one bait, one way to fish – what method would you pick to survive?

The home-based business industry is in massive chaos right now.  If you want to prune back all the clutter and create a system that’s rock solid based on the foundational 3 steps, you gotta understand most of your people have to start with a whatever it takes attitude.

For more on Tom’s 30-minute Thursdays training calls, go here.

Tags: work at home, Work At Home Wednesday